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Van Besouw's rich history
Since 1839, Van Besouw has been a household name in the world of carpet. What began with craftsmanship and passion has grown into a leading brand in which innovation and quality are central. In the Netherlands, we develop our carpets with care, with a vision of the future in which circularity and 100% recyclable materials are paramount. Our history inspires us to remain innovative, with an eye for people, the environment and design.
Van Besouw archive | Regional Archives Tilburg | Photographer: Jos ten Brink
EXCELLENCE SINCE 1839
1839
Founding
Van Besouw was founded in 1839 in Goirle by home weavers led by Jan van Besouw, an innovator in organization, product development and social conditions. What began with the weaving of jute sacks laid the foundation for a company known more than 180 years later for high quality and unique carpet.
1885
Opening factory
Van Besouw opened its first factory, marking the transition from home weaving to industrial production. Here began the production of linen and jute bags, an important step in the company's growth.
1949
Weaving machine
In 1949, the Wilton weaving machines were introduced, an important milestone in the company's history. The production of broadloom carpets marked a new phase, in which Van Besouw developed into a pioneer in the field of high-quality flooring.
1966
Benno Premsela
Leading industrial designer Benno Premsela was invited to take Van Besouw to the next level. With his vision and creativity, he laid the foundation for the next step in design and innovation.
1967
Van Besouw as a brand
The introduction of the brand name reinforced the company's unique identity. The slogan “It's not just a carpet ... it's a Van Besouw” underscored the focus on quality, craftsmanship and distinctive design.
1967
Turnaround in history
The launch of cotton carpets, produced on raschel knitting machines, marked a turning point in Van Besouw's history. This innovative step strengthened the brand as a pioneer in the carpet industry.
2003
PURE RUGS collection
The PURE RUGS collection, introduced in 2003, emphasizes pure, natural materials and contemporary designs. With fibers such as wool and sisal, the collection combines craftsmanship and innovation, contributing to both aesthetics and sustainability.
2010
Relocation to Genemuiden
In 2010, Van Besouw was acquired by Hillfloor. The tradition of cotton carpets continued and the brand's vision was maintained, with continued innovation in special colors and products. The location was moved to Genemuiden, also known as the carpet city, where the brand could continue to grow within the region's rich carpet history.
2012
PREM collection
The introduction of the Van Besouw PREM collection in 2012 brought a polyamide contract collection based on Van Besouw's core values.
2013
Reintroduction of the cotton collection
The cotton collection was reintroduced, with an updated color palette and new qualities. This reintroduction emphasized the continued focus on cotton as a core material, with a contemporary twist in both design and sustainability.
2017
Launching soft collection
The soft collection was introduced with a focus on comfort and luxury. Using refined materials and modern designs, this collection offers soft, durable rugs that are both aesthetically pleasing and practical, suitable for both living and working environments.
2021
Van Besouw Atelier
The Van Besouw Atelier is an area where craftsmanship, innovation and design come together. Here, carpets are produced in various colors, structures, shapes and sizes, completely tailored to the customer's wishes. The atelier is known for making unique, custom-made carpets with a strong focus on handwork and craftsmanship.
2022
Introduction Allure collection
With the addition of the Allure Collection, Van Besouw offers carpets that excel in sophistication and luxury. Using sustainable materials such as Econyl and PA yarns, the Allure Collection emphasizes environmentally friendly features.
2024
Brand Center Amsterdam
The Hillfloor Brand Center, opening in 2024, is an important new location for Van Besouw and the other Hillfloor Group brands. The location is an inspiring space where visitors can experience Van Besouw's carpets in various colors and materials. The center serves as a meeting place for designers and relations.
2025
Studio
Van Besouw's Studio offers customers the opportunity to design unique tufted carpets that fully reflect their personal style and desires. With a wide range of colors, high-quality materials and innovative techniques, the design possibilities are virtually endless.
